Blackburn Rovers Football Club have announced a bee key partnership with sports digital management experts Horizm.
Horizm uses AI to help rights holders better track, value and monetize their digital assets.
The firm work with giants of European and International football, most notably with Real Madrid, Inter Milan and Chelsea.
Most likely to help the club with its strategies for season tickets, match day income and the Roverstore, Horizm have announced a deal with the club that sees Rovers become the next name in a long line of famous clubs to join the club.
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Steve Waggott, Rovers CEO, said upon the announcement: “As we look to build our revenues and help mitigate the impact of COVID 19, our digital channels will be hugely important. Working with Horizm will allow us to identify the incremental revenue gains that can be made from existing digital content and adapt our approach where necessary to unlock new commercial opportunities.”